buckwheat

About me

Gender Male
Location Littleton, MA
Introduction For more than 15 years, I have helped companies dramatically increase customer acquisition, retention, and customer profitability. I’ve uncovered millions of dollars in hidden profits for companies like Intuit, Microsoft, Standard & Poor's, Cardinal Health, and numerous smaller businesses. I’m the author of the forthcoming book published by HRD Press, The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how a consistent and unified customer strategy can grow revenue, profit, and loyalty. As well, I’ve published the annual Executive-Level Customer Champions report covering companies such as Oracle, Sun, Disney and the Colorado Rockies that includes the roles, responsibilities, and best practices of CCOs around the world. I’m the organizer of the annual Chief Customer Officer Summit where CCOs from around the world meet to share insights and learn best practices from my research and from their peers. I have both an MBA from Lehigh University and a Master’s in Computer Science from Brigham Young University; I’ve taught Demand Chain Management at Bentley College in Massachusetts.