Brand NonSense
My blogs
| Industry | Marketing |
|---|---|
| Location | United States |
| Introduction | I connect brands with consumers and business services with customers through the strategic use of innovative thinking, market analyses and targeted communications to drive preference and stimulate business growth. I’ve worked across many industries including technology, chemicals and traditional consumer products for three global companies and NYC agencies. I’ve covered markets around the block and around the world – from strategy to implementation…and everything in between. For 10+ years, I directed strategic branding and design solutions for Castrol & BP products globally to establish a consistent and unique emotional brand essence. More recently I’ve been in the specialty chemical industry demonstrating how products and technologies can help enhance everyday life. But no matter where you stand…its all about the BRAND. Regardless of what you sell, or how large your business is – the brand experience is what people will remember. AND if its not relevant, memorable and uniquely different…its BRANDNONSENSE. |