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About me

Introduction	Present: Twist, Inc. Creative consultancy. President and Head Twister. Strong belief in the power of creativity; that thinking creatively in your job will help you do your job better; and most important, that creativity without purpose is nothing but blahblahtivity. Past: Over 20 years at four advertising agencies. Most important, Gatorade: 16 years Creative Directing, writing and producing marketing communications. Worked many times with MJ, Mia, Peyton, Derek, & others, but highlight was Keith Jackson and the series of Keith-narrated ads I wrote telling the history of Gatorade. Also led and produced for Coors Light, Life Cereal, Quaker Oatmeal, Celebrity Cruises, and Tropicana. Created Element 79 Sports, a unit within Element 79 that drew on our expertise to build brands by using sports, working with US Soccer, Champion, Discover Card, and Wilson, among others. Since I left the Big Agency World on 1/1/09, I’ve produced Facebook applications, created integrated ad campaigns, and facilitated creative inspiration sessions, among other creative projects. Been to 36 major league parks (and counting) but there's no place like Wrigley.

Introduction

Present: Twist, Inc. Creative consultancy. President and Head Twister. Strong belief in the power of creativity; that thinking creatively in your job will help you do your job better; and most important, that creativity without purpose is nothing but blahblahtivity. Past: Over 20 years at four advertising agencies. Most important, Gatorade: 16 years Creative Directing, writing and producing marketing communications. Worked many times with MJ, Mia, Peyton, Derek, & others, but highlight was Keith Jackson and the series of Keith-narrated ads I wrote telling the history of Gatorade. Also led and produced for Coors Light, Life Cereal, Quaker Oatmeal, Celebrity Cruises, and Tropicana. Created Element 79 Sports, a unit within Element 79 that drew on our expertise to build brands by using sports, working with US Soccer, Champion, Discover Card, and Wilson, among others. Since I left the Big Agency World on 1/1/09, I’ve produced Facebook applications, created integrated ad campaigns, and facilitated creative inspiration sessions, among other creative projects. Been to 36 major league parks (and counting) but there's no place like Wrigley.