Danny Schuman
My blogs
Blogs I follow
| Introduction | Present: Twist, Inc. Creative consultancy. President and Head Twister. Strong belief in the power of creativity; that thinking creatively in your job will help you do your job better; and most important, that creativity without purpose is nothing but blahblahtivity. Past: Over 20 years at four advertising agencies. Most important, Gatorade: 16 years Creative Directing, writing and producing marketing communications. Worked many times with MJ, Mia, Peyton, Derek, & others, but highlight was Keith Jackson and the series of Keith-narrated ads I wrote telling the history of Gatorade. Also led and produced for Coors Light, Life Cereal, Quaker Oatmeal, Celebrity Cruises, and Tropicana. Created Element 79 Sports, a unit within Element 79 that drew on our expertise to build brands by using sports, working with US Soccer, Champion, Discover Card, and Wilson, among others. Since I left the Big Agency World on 1/1/09, I’ve produced Facebook applications, created integrated ad campaigns, and facilitated creative inspiration sessions, among other creative projects. Been to 36 major league parks (and counting) but there's no place like Wrigley. |
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