My blogs

About me

Introduction	Roots Inc. is a street fashion brand and webstore based in Helsinki. It's not inspired by one specific genre, but by the grassroots of the youth culture and lifestyle. Each and every culture has a troops that are desirous of making a statement and here in Roots Inc. we support the movement of showing your own personality and individual style. ”Style is not an option -it's a lifestyle.” That's the very essence of Roots Inc. The story of Roots Inc. is just beginning, but it seeks to shape, evolve and grow together with it's customers. We do not seek primarily to please the mainstream, but to take care of our dear customers, the Roots Inc. Family. In this blog we give you the latest updates of just about anything we choose to. Photoshoots, work, events, inspirations, street shooting, behind the scenes fun. Hope you enjoy! Rokrok! /Eeva, Roots Inc.

Introduction

Roots Inc. is a street fashion brand and webstore based in Helsinki. It's not inspired by one specific genre, but by the grassroots of the youth culture and lifestyle. Each and every culture has a troops that are desirous of making a statement and here in Roots Inc. we support the movement of showing your own personality and individual style. ”Style is not an option -it's a lifestyle.” That's the very essence of Roots Inc. The story of Roots Inc. is just beginning, but it seeks to shape, evolve and grow together with it's customers. We do not seek primarily to please the mainstream, but to take care of our dear customers, the Roots Inc. Family. In this blog we give you the latest updates of just about anything we choose to. Photoshoots, work, events, inspirations, street shooting, behind the scenes fun. Hope you enjoy! Rokrok! /Eeva, Roots Inc.