Alex Lovell
My blogs
| Gender | Male |
|---|---|
| Industry | Arts |
| Occupation | Creative Consultant |
| Location | Auckland Central, Auckland, New Zealand |
| Introduction | Creative Consultant and Brand Strategist - For over 14 years Alex Lovell has been one of the Co-Founders and Directors of OBD Creative Studio. |
| Interests | A healthy Obssessive Brand Disorder has driven ALEX LOVELL to understand and create brand experiences that connect. With a strong passion for branding ever since he drank his fi rst Coca~Cola, Alex has honed his expertise in building trusted and engaging brand experiences, followings and tribes. As Managing Director of OBD, Alex is well recognised for strong visual communication strategies in print, online and in conversation. With a focus on marketing from the ‘outside in’ across leading edge technology and new media, Alex has also lectured at MIT in Web Tools and has focused new learnings on Social Media and ‘brands in conversation’ in the corporate realm. “...It’s about listening to the market, keeping your brand relevant and trusted, and never forgetting that the end user is essentially human. Trust harvests innovation and in a world of marketing ‘white noise’ it has never been more important to broadcast one clear brand experience that is not only heard, but retained...” Alex has been at the helm of OBD for the past 12 years, quietly creating success after success. As a Brand Consultant and Technology Integration Specialist, he believes that brand experience and emotional connections are not hindered by technology, or restrained by the barriers of the online environment but instead, the experience needs to be developed separately to maximise the benefi ts and reach. “...We have worked with large scale corporates, that can only sustain incremental change, to very small businesses that have all the dynamism and heart to take on the world. We partner with like-minded organisations and a lot of what we do educates. We believe that smarter clients who understand their brand strategy, rather than simply following it, become the companies that lead in their market rather than follow”. |
| Favorite movies | "...The web is no longer cutting edge technology in itself, it is simply an essential layer to any successful business. How you deliver your brand experience consistently online is highly important as the deliverable tangibility changes. A good online strategy is simply the starting line, how the boundaries are pushed while keeping brand values and integrity intact is the ever evolving quest. Businesses cannot afford to be set in stone, imprisoned by their infrastructure. The market is changing too fast. Embracing technology has been proven to create instant, exponential equity in a brand. Agile practice has never been more relevant..." Alex Lovell's belief is that brand experience and emotional connections are not hindered by technology, or restrained by the barriers of the online environment but instead, the experience needs to be developed separately to maximise the benefits. As a brand consultant and technology integration specialist, Alex Lovell has been at the helm of OBD Creative Studio quietly creating success after success. With a no job too big or too small attitude OBD Ltd has managed to make success out of any sized business. |
| Favorite music | "We are affordable, and New Zealand based which amplifies the 'value' for our offshore business partners further. We have worked with large scale corporates, that can only sustain incremental change, to very small businesses that have all the dynamism and heart to take on the world. Some of our smaller clients have grown into some of our bigger clients. We partner with like minded organisations and a lot of what we do educates. We believe smarter clients who are understanding their brand strategy rather than simply following it become the companies that lead in their market rather than follow." |