rik
My blogs
| Gender | Male |
|---|---|
| Industry | Science |
| Occupation | Nutritionist |
| Location | New York, New York, United States |
| Introduction | Rik Longenecker BS ED began his career teaching and coaching over 25 years ago. His interest in sports nutrition triggered a lifelong fascination with the role nutrition plays in health. He has trained athletes from novice to world class levels, and was a competitive marathoner/triathlete, himself. In the mid-80's he began a 7 year career as a district manager for a chain of specialty vitamin retailers. It was here that he got his first exposure to how some segments of the supplement industry marketed themselves with confusing information and borrowed science. In 1995 he co-founded The VitaminWorks, a company whose mission it was to design cutting edge supplements and provide good, fact based nutritional counseling to support people's choices. After over two decades of experience, observation and study, he realizes that there is no "One size fits all" approach to health. Rik currently serves as the nutritionist at InviteHealth at their Greenwich Village location in NYC, and has, occasionally served as co-host of their radio show with their Science Director, Jerry Hickey RPH. |