Hugo Rodriguez
My blogs
Blogs I follow
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | Marketing Innovation & Shopper Experience Strategist |
| Location | Montreal, Quebec, Canada |
| Introduction | A brand and shopper experience strategist. An experiential marketing pioneer since 2000. An urban wonderer with a keen eye for smart in retail and the dynamics of cosmopolitanism intertwined with popular culture. No award winning marketer or a famous Joe, though my humble accolades are huge trophies with successful work for clients of various industries across the Americas. Head first into relationship marketing methodology, I shift strategic direction to encompass consumer ways outside of the media intercept. I don't aim for awareness or impressions but thrive for relationships and meaningful connections. In the engagement I ignite emotional triggers creating a controlled brand interface. As a result of 10 years of innovation, discovery and a lot of research, I structured my narrative to knock audiences off their socks. A genuine non-traditional story teller that brings a very interesting insight from a very different mind frame. I really get it and turn the world around from time to time, to alter the common ways ... I do what I do for the thrill, the gut-twisting joy and the magic! |
| Interests | - Marketing innovation strategy - Retail & E-Commerce - Shopper, Experiential and Digital Marketing |