Carlos Ricardo

My blogs

About me

Gender MALE
Industry Marketing
Occupation Global Marketing / Advertising / Sponsorships
Location Madrid, Spain
Introduction Passionate business professional with a marketing and innovation track record in cool companies such as Colgate-Palmolive, Johnson & Johnson, Motorola and PepsiCo. Has worked in Brazil, the Andean Region and 4 years in a global role at PepsiCo as Mktg Director for 7UP and H2OH! Flavored Water based in New York. In 2007, became Marketing and Innovation VP at PepsiCo Brazil Foods, later joined Kraft Foods/Mondelez and is currently at BBVA heading Mktg/Adertising/Sponsorships. Believes that creative strategic thinking, strong consumer insights, an environment that stimulates collaboration and a focus on innovation... are powerful ingredients that lead to business transformation and accelerated growth.
Interests Experiential marketing, Web 2.0 Collaboration platforms, Product & packaging innovation, Power of insights, Ideation & concepting, R&D, Sustainability, New Media, Architecture, Local street food, Cachaca, Brazilian entrepreneurship, Children's books, Skiing, Travel