My blogs

Blogs I follow

Gender	Male
Industry	Marketing
Location	Mumbai, Maharashtra, India
Introduction	14 years of multi-dimensional experience across consumer research, brand consulting, marketing communication and media / communication planning for FMCG, IT, automobiles and durable sectors in some the leading advertising and media agencies. Specialties: Good understanding of heterogeneous Indian market and what it takes for brands to win regionally& nationally, Track record of helping regional brands go national and International brands adapt to Indian market, Ability to work across market, consumer and media data to arrive at winning business & brand strategy, Communication planning, campaign monitoring & optimization strength across both off-line and digital media. Slideshare: slideshare.net/march24
Interests	Challenger Branding, Heterogeneity of Indian markets, B2B marketing, Marketing ROI, Market expansion, International marketing, Building regional brands, Localizing national & International brands, Retail marketing, Business & Brand strategy