Patricia Romancini
My blogs
| Industry | Consulting |
|---|---|
| Occupation | Business Strategy Consulting and MBA Professor |
| Location | São Paulo, SP, Brazil |
| Introduction | Market Intelligence consultant for over 15 years, focused on retail, innovation and technology. Business strategist considering distribution of commercial team according with geography and market potential. Pricing Strategy. CRM segmentation. Achievements on assertive dimensioning and right location of points of sale for retail chains, impact of new openings in existing stores. Competitive analysis focused on results. Architect and Urbanist, Master in Latin American Integration. Marketing research and analysis at Harvard Business School. Professor of Master in Administration - Retail at FGV SP. |
| Interests | Market Intelligence, Business Strategy, Competitive Intelligence, Marketing Strategy, Strategic Planning |
| Favorite movies | The shape of Water, 12 Monkeys, Batman Returns, Batman Begins, Iron Man, X-Men: Wolverine |
| Favorite music | Back to Black Amy Winehouse, Rolling in the Deep Adele, we will rock you Queen, Satellite Dave Mathews Band, Tom Sawyer Rush |
| Favorite books | Malhotra - Marketing Research, Blue Ocean Strategy, Location Location Location |