Shari Aaron
My blogs
Blogs I follow
| Gender | Female |
|---|---|
| Industry | Communications or Media |
| Occupation | Market Research, Business Development, Marketing Professional |
| Location | United States |
| Introduction | Innovative, strategic thinker who excels at helping clients identify changing marketplace dynamics and strengthen collaborative relationships between consumers, companies, non-profits and the media. I help clients see the value of sustainability and how this translates to meeting new customer expectations and marketplace realities. Former partner at Yankelovich and Director of Account Planning at Ogilvy & Mather, I have served an array of clients including American Red Cross, CITI, ClimateCounts.org, CSRwire, CT Green Building Council, Hasbro, Kraft, Liz Claiborne, Ogilvy & Mather, Saks Fifth Avenue, StartingBloc, P&G (Clairol), The Princeton Review, The Toy Industry Association and Trick or Treat for UNICEF, Uncommon Schools. I am passionate about organizations dedicated to social enterprise, teaching, empowering and connecting emerging leaders, enabling them to drive positive social change throughout their lives and careers. Latest work includes 2008 Corporate Sustainability Employee Study. Active member of the Women for Social Entrepreneurship in New York City and Net Impact Professional Chapter. |
| Interests | Corporate Responsibility, Sustainability, Environment, Green Schools, Environmental Education |
| Favorite books | Blessed Unrest by Paul Hawkin, Natural Capitalism by Hawkins, Lovins, True North by Bill George, Cause for Success by Christine Arena |