Eric Schaffer

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About me

Gender MALE
Location Pondicherry, India
Introduction Dr. Eric Schaffer is the founder and CEO of Human Factors International, Inc. (HFI). In the last quarter century, he’s become known as the visionary who recognized that usability would be the driving force in the "3rd Wave of the Information Age." Dr. Schaffer foresaw the most profound impact on corporate computing would be a positive online user experience—the ability for a user to get the job done easily and efficiently. Dr. Schaffer’s book Institutionalization of Usability: A Step-by-Step Guide provides a roadmap for companies to make usability a systematic, routine practice. Dr. Schaffer also co-developed HFI’s Schaffer-Weinschenk Method™, the only ISO-certifiable process for user-centered Web & software design. Now he’s proclaimed that Persuasion, Emotion, & Trust (PET) is the 4th wave of the information age, following both hardware, software, and usability as the previous key differentiators.