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About me

Industry Technology
Occupation Marketing
Introduction Ken Rutsky is a 25 year industry veteran and is the Founder and President of KJR Associates, Inc. Among some of his innovations are the Netscape Now program, the Internet's first affiliate program and building Netscape.com's federated login system. Ken has been the VP of Marketing at 3 start ups and has spent the last 2 decades in B2B, B2C marketing of everything from chips to browsers to configuration management to security. Today, Ken is taking his experience and building a consulting business helping companies discover and implement customer based differentiation and go to market strategies. That is, when he isn't chasing his 4 kids or sneaking in a bike ride or workout...