Brandtransfer
My blogs
| Industry | Internet |
|---|---|
| Location | Atlanta, Georgia, United States |
| Introduction | My love for social brands took a new twist when I was touched by a Blue Man. The event inspired me to think differently about the way brand conversations swirl among social groups and how a new wave of social preference marketing has thrown the traditional advertising world upside down. A brand transfer happens when consumer influences and preferences are transferred from one person to another. |