My blogs

Blogs I follow

Gender	Female
Industry	Consulting
Location	United States
Introduction	Jeannette McClennan is a veteran Internet and technology executive with a distinguished history serving iconic brands and innovative start-ups alike. Jeannette McClennan is expert at defining and implementing business models and building sales organizations that deliver sound and strategic business solutions to their customers. She owns leadership traits needed to advance revenue growth and deliver strategic thinking to benefit the business long term. Ms. McClennan’s leadership has focused on an impressive base of experience in social media and engagement marketing. She continues to lead advancements in building new engagement tools that consistently deepen consumer dialogue, gather consumer insights and grow customer databases. For example, through lengthier consumer sessions involving collection of consumer headshots and product “try-on” preference, Ms. McClennan’s team built a data repository of over 10 million women supported by peer-to-peer comment and interaction. From this repository, Ms. McClennan’s team applied innovative direct marketing techniques to build a database of 4 million women applying conversion metrics, driving membership from free to paid.