Greystone Design + Communications Inc.
My blogs
| Gender | Female |
|---|---|
| Occupation | Integrated Marketing Communications Expert |
| Location | Toronto, Ontario |
| Introduction | Georgia launched Greystone Design + Communications in 2006. She works as an integrated Marketing Communications Expert both online and instore. She was invited by Walmart Canada to create a unique food offering for their Supercentres. She planned, developed and managed the overall marketing plans for the food side of the business including signing materials, package design and established signing best practices and installation guidelines to ensure executional excellence in every store. She also evaluated their existing shelf signing program. She designed and implemented a new shelftalker signing program that supported Wal-Marts corporate strategy, minimized the burden on resources, created visual excitement at the shelf and differentiated them from the competition. Georgia continues to evolve her services both online and instore to meet the needs of her customers. She brings over 20 years of marketing communications and retail store design experience to every project and has held several senior positions on the client, agency and manufacturing side of the business. |