Alex Mari
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | Entrepreneur, Consultant, Lecturer |
| Location | Geneva, Switzerland |
| Introduction | Founder of BrandMate App (Geneva, Switzerland), Professor of Digital Marketing at Master Mediaset in Marketing and Digital Communication (Milan, Italy), and International University in Geneva (Switzerland). Social Media Marketing Consultant for Executives at SDA Bocconi, School of Management (Milan, Italy), and Global Entrepreneurship Fellow at the Central European University (Budapest, Hungary). Experienced Brand Manager specialized in Digital Marketing. Former Marketer at Procter and Gamble, WPP and Telecom Italia. My specialties are digital strategy, social media planning, online advertising. My research interests are in the area of relationship marketing, consumer-brand relationships, brand communities. |
| Interests | Brand Community and Marketing Technology |