Kathryn C. Anastasio
My blogs
| Gender | Female |
|---|---|
| Occupation | Marketing Executive |
| Location | Kansas City/MO |
| Introduction | I am a seasoned marketing professional with over 19 years of experience, both B2B and B2C. I help companies drive their overall objectives and growth via traditional and with forward-thinking business development initiatives. I have assisted companies with: building strategic marketing plans to grow and enhance business, budgeting, rolling out new products, rebranding organizations, managing market research to drive brand/service development, researching new areas to drive visibility and growth with targets (based on market research or new venues to reach targets), creating/executing visibility enhancement campaigns (print/online/interactive media), analyzing up-selling and cross-selling opportunities, implementing web/social media strategies, creating programs to drive traffic to company websites (including key word searches and SEO), managing client satisfaction programs, and building marketing teams to drive both traditional and dynamic business development initiatives |