guaro jeans
My blogs
| Industry | Fashion |
|---|---|
| Occupation | Design |
| Introduction | This is the first concept in a line of biodegradable jeans Designed by Emelie Runnquist and Sofia Caravaggi. We started this project when we realiesed how unsustainable regular blue jeans are! The goal of this concept is to show people that high fashion and cool design can go hand in hand with ecology. We did a Life Cycle Analy- sis on a pair of jeans and based our innovations on the information and conclusions that we reached. The design impact on both environment and consumer is carefully though through. |
| Interests | “Jeans are more than a piece of fashion, it ́s a piece of your everyday life. Few people know how bad modern jeans are; they are toxic not only for the environment, but the consumer! Our goal is to combine fashion with ecology and create biodegradable jeans.” |
| Favorite books | Cradle to Cradle |