Ajay Kelkar
My blogs
Blogs I follow
| Introduction | Ajay Kelkar Entrepreneur in technology-Marketing space. COO of Hansa Cequity. Go to my blog at http://blog.cequitysolutions.com/ Experienced business manager with 20 years of experience across Retail, Finance and Consumer goods MNCs. Extensive exposure to technology based marketing, brand management and successful track record of implementing analytical marketing solutions. Interested in Customer based marketing and in evangelizing the growth of legal,"privacy sensitive" customer databases with enriched customer information. Particularly interested in technology which can assist Customer marketing. Experienced in taking a startup business from concept to a scaled up entity. Specialties Substantial expertise in creating and extracting value from Analytical marketing teams. Rich experience in creating unique Customer experience solutions in the Retail space. Demonstrated capability in managing large Loyalty programs.Significant experience in driving Change management which is absolutely critical for any CRM program.Recent experience in building Campaign ROI decks to establish credibility of CRM initiatives. |
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