Daniel Portal

My blogs

Gender	Male
Industry	Advertising
Occupation	Brand Communication
Location	Gauteng, Johannesburg, South Africa
Introduction	My experience at Vega taught me a lot of things about not only advertising and branding but more about what it takes to realise your potential. Vega for me is more a school of thought than a school of brand communication although it excels at that too. When it comes to the difference between great branding and everything else we are constantly exposed to, one thing sticks out in my mind - People. From what I have gathered over the last couple of years studying in the branding industry is that what is most important in brand communication that works, is understanding how people work, behave, think and live. The better you understanding, the better your branding. As an extroverted personality I get exposed to such a wide range of people that it’s hard to ignore the diversity on this planet, yet I find myself in an interesting position where it becomes my role to understand, live and breathe the diversity and the people within it. This portfolio is based on my perception of the world around us and how my work interacts and feeds back in this melting pot of culture and commodity.
Interests	Humanity and the World around us