Tony Rossell
My blogs
| Gender | Male |
|---|---|
| Industry | Non-Profit |
| Occupation | Marketing |
| Location | Alexandria, Virginia, United States |
| Introduction | Tony serves as the senior vice president of Marketing General Incorporated. A frequent writer and speaker on marketing topics, he authorized the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. He is a contributing author to Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016) and is the past chair of the ASAE Membership Professionals Advisory Council. He also launched and directs the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.” His professional ambition is to help good organizations use marketing to accomplish their mission. Tony can be reached at Tony@MarketingGeneral.com. |