My blogs

About me

Industry Advertising
Occupation Author, Speaker
Location San Francisco Bay Area
Introduction Bob Hoffman is a writer and speaker. Bob has been the ceo of two independent ad agencies and the US operation of an international agency. He is author of the popular “Ad Contrarian” blog and has written several books including "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace," "Marketers Are From Mars, Consumers Are From New Jersey," and “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book. In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club. Bob's commentary has appeared on the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Canadian Public Broadcasting, and many other news outlets throughout the world. In recent months, Bob has spoken to groups in Canada, UK, Spain, Belgium, Germany, Austria, Switzerland, Australia, New Zealand, Ireland, Norway, Poland, France, the Czech Republic, and all over the U.S.