Urvashi Pitre
My blogs
| Gender | Female |
|---|---|
| Industry | Marketing |
| Introduction | I've spent years helping marketing professionals understand the value thatanalytics can bring to their business. While most marketers, especially those in the direct marketing business, "get" that Analytics can transform their business, knowing what to do, separating the good from the hype--that's a lot more difficult. I wanted to provide a forum where Marketing folks could ask questions regarding Marketing Sciences, Analytics, Marketing databases, and have a discussion that made sense to non-technical folks. |