Laurenz
My blogs
| Gender | Male |
|---|---|
| Industry | Marketing |
| Occupation | Consultant |
| Location | Singapore, Singapore |
| Introduction | LAURENZ KOEHLER is Managing Partner at Mextconsulting, Asia With a degree from the Ruhr University in Economics and over 15 years of strategic and management experience on three different continents, Laurenz brings with him considerable breadth of market and consumer knowledge. His working experience and work philosophy is centered around building effective brand strategies which are deeply rooted in the most relevant human needs. Laurenz was Director of Strategic Planning at Batey, and the strategic driving force in Batey's winning of many new clients including Qatar Airways, Audi, DWS and Mitsubishi Motors. Prior to that, he led the management of a range of American, Pan-European and German blue chip client accounts while working at JWT (Germany/USA), BBDO, DDB and Grey in Germany. The range of clients spanned several key categories including automotive (Ford, VW, Mercedes-Benz, Audi), fashion (Ben Sherman) and the telco industry (E-Plus). His strategic and management capabilities make him a unique team leader in any strategic development or brand workshop, and he is a frequent speaker and presenter at conferences, seminars and training events. |