My blogs

About me

Location	New York, NY, United States
Introduction	Jonathan Wolff is a seasoned and globally acclaimed Account/Strategic Planner who has held senior positions at Northlich, JWT, Renegade Marketing, DMB&B and Bozell. Under his leadership, as the Director of Strategic Planning and Insights, Northlich saw one of its strongest periods of growth by adding Birds Eye Foods, totes>>Isotoner and Yum! Brands (A&W, Long John Silver’s and White Castle) to the client roster. Jonathan’s positioning and strategy for Birds Eye “SteamFresh” and Base led to multiple national honors and more importantly its vault to #1 in the category - passing Green Giant for sales for the first time in a decade. Over the course of his career the results of his strategies for brands such as Finlandia Vodka, Lenscrafters, Iams, Trident, Motorola, Philips, Alfa Romeo, Heineken, Cars.com, Goldman Sachs and MCI have met or exceeded expectations every time. Jonathan’s work has been both domestic and global which has helped fill his passions for history and travel. His other passion, University of Michigan football, and his career have yet to intersect. Jonathan holds a BA from the University of Michigan and a MBA from Baruch College.

Location

New York, NY, United States

Introduction

Jonathan Wolff is a seasoned and globally acclaimed Account/Strategic Planner who has held senior positions at Northlich, JWT, Renegade Marketing, DMB&B and Bozell. Under his leadership, as the Director of Strategic Planning and Insights, Northlich saw one of its strongest periods of growth by adding Birds Eye Foods, totes>>Isotoner and Yum! Brands (A&W, Long John Silver’s and White Castle) to the client roster. Jonathan’s positioning and strategy for Birds Eye “SteamFresh” and Base led to multiple national honors and more importantly its vault to #1 in the category - passing Green Giant for sales for the first time in a decade. Over the course of his career the results of his strategies for brands such as Finlandia Vodka, Lenscrafters, Iams, Trident, Motorola, Philips, Alfa Romeo, Heineken, Cars.com, Goldman Sachs and MCI have met or exceeded expectations every time. Jonathan’s work has been both domestic and global which has helped fill his passions for history and travel. His other passion, University of Michigan football, and his career have yet to intersect. Jonathan holds a BA from the University of Michigan and a MBA from Baruch College.