A Day In A (Un)Sustainable Life
My blogs
| Gender | Male |
|---|---|
| Industry | Education |
| Occupation | Assistant Professor of Marketing |
| Location | Minneapolis, MN, United States |
| Links | Audio Clip |
| Introduction | I am Dr. David Alexander and I study why people adopt "really new" products, particularly the emotions involved and how adoption is affected by one's time frame for adoption. Sustainable living practices are, for me, the ultimate really new products because of the extreme benefits and extreme costs for the individual adopter. I am collaborating with the Net Impact chapter at the University of St. Thomas on a 10-year research and policy project called A Day in a (Un)Sustainable Life. Each year around Earth Day, we invite people to take photos and capture their thoughts on what they see as best and worst examples of sustainable living practices around them. |