LONG HARD RIDE
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| Industry | Fashion |
|---|---|
| Location | San Diego, Pacific Beach CA, United States |
| Introduction | LHR International, Inc. is the owner of the action sports and lifestyle brand, LONG HARD RIDE®. Active surfers, Motocross competitors and flat out San Diego beach lovers conceived the brand LONG HARD RIDE®. These San Diego residents worked together to create practical designs for the growing appetite of Surf, Skate, Snow and Motocross apparel. Being active San Diego California extreme sports enthusiasts, they promote a clothing line that has incorporated the TRUE Southern California Lifestyle with the most popular Action Sports which are culturally embedded in the youth of our times. The LONG HARD RIDE® branded products have been well received by markets around the world and LHR International, Inc, intends to grow these markets as well as increase the variety of LONG HARD RIDE® branded products available on the market. |
| Interests | For the past 15 years we’ve been surfing, skating, boarding and biking the waves, streets, mountains and trails of California, Hawaii, and Mexico. We passed on the corporate life and bought a one-way ticket to the land of the LONG HARD RIDE. A place where people live and play with a serious intensity, but never take themselves too seriously. In the summer of 2002, we stopped talking and took action on an idea we’d been dreaming about for years—LONG HARD RIDE—An action sports apparel brand that is a metaphor for life and the way we live it. We settled back in our hometown of San Diego and got down to business. We didn’t have much money, but that was cool. We never had much money. We had passion, commitment and a true belief that this was what we were destined to do. That’s all we needed. Two years later, by blending the irreverent attitude of the action-sports life-style with a commitment to creating fashionable products, LONG HARD RIDE has become a hit in southern California. Now, we’re ready to take on the world. And we won’t rest until LONG HARD RIDE has a presence on every beach, street, mountain and track in every corner of the globe. We’re committed to living, nurturing and supporting the lifestyle we love, a lifestyle that is so integral to our company’s success. We hope you enjoy this small sampling of some of our most recent lifestyle inspired fashion designs. LIVE LONG! RIDE HARD! Team LONG HARD RIDE! |