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Carl Langrock
On Blogger since: January 2009
Profile views: 396

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About me

GenderMale
IndustryTechnology
OccupationGeneral Management
LocationNew Jersey, United States
IntroductionGeneral Manager level executive with deep experience in media agency operations and the design, development, and sale of media planning, buying, and analysis systems. Strong relationships within the agency, media research, and media systems community; builder of strategic partnerships. Author of regular features for leading trade publications on the topics of media ROI and improved buying intelligence. Expert at directing day-to-day operations, strategic planning, people, projects, and programs. Comfortable with leading organizations, staff, special projects, and producing better than expected results (ROI/ROE).
InterestsBusiness and marketing cases; good sales stories; good wine; good whiskey; music.
Favorite moviesThe Godfather Part I & II. It is filled with relevent business cases and analysis (although the problem resolution is not quite textbook).
Favorite musicBeathoven, Bowie, Coltrane, Coldplay, Miles, Mozart, Nirvanna, Parliament Funkadelic.
Favorite booksue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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