REACHSCALE
My blogs
| Industry | Marketing |
|---|---|
| Location | Brookline, MA, United States |
| Introduction | Marketing executives in every corporation face a continuing decline in the value of broadcast and print media. Research confirms that they are not getting good advice on what to do. Despite growth from $3 billion to $15 billion in recent years, digital advertising's share of total marketing spend is only 6%. Under any scenario, this represents a $25 billion dollar scaling challenge. REACHSCALE focuses on how the ecosystem is adapting to these changing conditions. By filtering the writings of leading experts in magazines, newspapers, blogs and websites, the REACHSCALE blog encourages a rethinking of long term marketing strategies and budget allocations. |
| Interests | online advertising;, the future of the digital enterprise;, marketing strategies;, media mix;, brand equity;, experience marketing |