Genalyn Lumbao-Villasenor

My blogs

Gender	Female
Industry	Communications or Media
Location	Waitakere City, Auckland, New Zealand
Introduction	Gen has 20 years of experience in communication, half the time marketing ideas to a policy making institution, and rest the time creating value for ad and media agencies. She has held research writing jobs at both public and private think tanks, and assumed advertising and marketing roles at local and overseas media companies. She has looked after hundreds and hundreds of press materials for running into community and regional papers—coordinating print ads and ensuring copy and content relevance. She has offered media advice and helped shore up management of inserts for print and digital distribution. She has also handled a range of marketing strategies, from writing blurbs and organizing book fairs to launching direct mail campaign to select market groups. She has authored well over a dozen of papers, a number caught media attention and helped shaped policy decisions.