Prof. Abbott
My blogs
Blogs I follow
| Gender | Male |
|---|---|
| Industry | Education |
| Occupation | Associate Professor of Marketing and Management |
| Location | Las Vegas, Nevada, United States |
| Introduction | Associate Professor, Long Island University--Brooklyn; MBA in Marketing and International Business, Stern School of Business, New York University; BS with honors in Political Science, University of Wisconsin--Madison. I have been teaching marketing and management courses at Long Island University since 1991, when I started as a full-time instructor at the Southampton Campus. I have been at the Brooklyn Campus since 2002. In addition to my academic career, I have had extensive experience in marketing communications as a senior executive of leading New York corporations and advertising/public relations agencies, including positions as a Vice President of the Beverage Group of Nabisco Brands and Vice President and Account Supervisor of Bozell, Inc. (advertising and public relations agency). In October 2008, I was honored to be inducted in the national freshman honor society, Alpha Lambda Delta at the LIU-Brooklyn chapter. According to a letter from the society, "Each year we invite faculty and/or administrators who have challenged, moved or made an impact on students, especially freshmen, in some important way to become honorary members." |
| Interests | SPORTS MARKETING-- During my many years of promoting leading national brands for major corporations, my experience included the following sports promotion events: *Wrestlemania I with Hulk Hogan and Mr. T; *First NYC Marathon with Road Runners Club of NY (originally about 50 men running around the reservoir in Central Park);*Travelling with Frank Gifford of "Monday Night Football" fame to promote DRY SACK Sherry;*Reggie Candy Bar with Reggie Jackson for Curtiss Candies;*Rod Laver for Nabisco Brands; Mr. Peanut at the US Open Tennis matches;*"Azzurra", Italian entry for CINZANO aperitif in the America's Cup at Newport, Rhode Island;*University of Colorado Ski Team in Vail, Colorado for MOOSEHEAD Beer;* Petanque (like Bocci bowling)contests in East Central France with PERNOD spirits; *Gypsy flamenco dance contests with DRY SACK Sherry in Jerez, Spain. |
| Favorite Books | "The World is Flat" by Thomas Friedman, "Innovation and Entrepreneurship" by Peter Drucker, "Marketing Management" by Philip Kotler. |