"Budge" Burgess

My blogs

Gender	Male
Location	Ontario, Canada
Introduction	I directed the team of programmers at IBM Canada, who developed the PC Sales Guide/Configurator software. I personally polled users of the previous tool (ICPA) around the world, seeking ideas on what the replacement tool needed. There were approx. fifty ideas that we built into the new software, PSCFG. And every year since it first became available, we have added more content, features & functions. When this tool was in wide usage among IBM Business Partners, two common reactions were evident. “We used to carry all the major vendors, but the PC Sales Guide/Configurator made it so easy to do business with you, we pretty much standardised on your products, and only sell the other vendors if the customer insists”. One of our sales reps happened to stop by the desk of a Distributor phone sales rep, and noticed all the competing vendor books across the top shelf. She asked why there were no books for ThinkPads, etc. The desk rep said “I don't need any books, I have your Configurator.”