Adam Berlinger

My blogs

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About me

Gender MALE
Industry Internet
Occupation Sr. Digital Analyst
Location Chicago, IL, United States
Introduction My journey in Web Analytics began over 10 years ago at Kraft Foods where I led the analytics efforts for CPG Web sites. From there; I led the internal analytics program at Deloitte Touche, worked on some of the top branded sites on the internet like rolex.com, helped build out the digital platform at Kelloggs and now manage multi-channel implementations at Sears. I have worked with Omniture, WebTrends, and Google Analytics across a multitude of applications and technical environments. I graduated from Syracuse University with a BA in 1991 and obtained my MBA from Loyola University of Chicago in 1999.
Interests Biking, Reading, Playing with my kids.
Favorite Movies Crash, Shawshank Redemption, Forrest Gump, Good Fellas, Casino, The Outsiders
Favorite Music Aerosmith, Kiss, Motley Crue
Favorite Books East of Eden, Grapes of Wrath, A Tree Grows in Brooklyn, The Good Earth, The Stand, Devil in a White City, Shantaram, Tuesdays with Morrie