Michael Bowers
My blogs
| Location | Winter Park, FL, United States |
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| Introduction | Michael Bowers is a Professor of Marketing & Entrepreneurship and serves as the Academic Director of the Center for Entrepreneurship in the Crummer Graduate School of Business, Rollins College. Dr. Bowers’ research interests include entrepreneurship, product/quality management, customer loyalty, strategic planning, personal selling and sales management, primarily in service industries. Michael has published almost fifty articles including journals such as: the Journal of Business Research, the Journal of Services Marketing, the Journal of Personal Selling and Sales Management, the American Journal of Medical Quality, Medical Care Review, Hospital and Health Services Administration, Health Care Management Review, the Journal of Health Care Marketing, the Journal of Retail Banking and the Journal of Marketing Education. Dr. Bowers is a member of the Editorial Review Board of the International Journal of Business Excellence. |