Marc Solby
My blogs
| Location | Toronto, Ontario, Canada |
|---|---|
| Introduction | Prior to launching Lighthouse Consulting in 2001, Marc was a Director of Marketing at Labatt Breweries where he led the growth of Regional brands such as Kokanee and Keith’s India Pale Ale. Prior to that, from 1998-2000 he led a Strategic Marketing/Sales Planning group in a line operating role in Labatt’s largest operating division. Marc’s initial role at Labatt from 1995-1998 was as the Marketing Manager for Labatt Blue, at the time, Canada’s largest beer brand. During his stint on Blue, he successfully relaunched the brand behind the highly acclaimed and successful “Out of the Blue” campaign. In 1994 and 1995 as Asst. Director of Multimedia Projects for Le Groupe Videotron (Ontario) Marc led interactive marketing content development for the world’s leading interactive television project (UBI). This followed a role in 1994 as Brand Manager for Effem Foods’ Uncle Ben’s brand portfolio. Marc is also an instructor in Marketing at the University of Toronto's school of business and professional studies, Continuing Studies and a Certified Management Consultant. |