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Minette
On Blogger since: February 2007
Profile views: 160

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IndustryCommunications or Media
LocationUnited States
IntroductionSaussure describes semiotics a, "a science which studies the life of signs at the heart of social life," which teaches "what signs consist of and what laws govern them." -- Different media and genres provide different frameworks for representing experience, facilitating some forms of expression and inhibiting others. … the more frequently and fluently a medium is used, the more “transparent” or “invisible” to its users it tends to become. For most routine purposes, awareness of a medium may hamper its effectiveness as a means to an end. Indeed, it is typically when the medium acquires transparency that its potential to fulfill its primary function is greatest.
InterestsSemiotics
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