Heather-Anne MacLean

My blogs

Blogs I follow

About me

Industry Marketing
Occupation Public Relations, Communications and Marketing
Location New Maryland, New Brunswick, Canada
Introduction A strategist to the core, Heather has worked and partnered with both private and public sector companies in seven industries and in more than 50 countries to develop comprehensive integrated marketing and communications strategies. Not afraid to go where no-one has gone before, Heather has lead teams that successfully brought to market initiatives that nay-Sayers said could not happen. Over the last decade, her passion for open, honest and spin-free communications and marketing has lead her to focus on social media. In this time she has been guiding for-profit and not-for-profit organizations on how to leverage social media, listening and engagement in order to meet their business objectives. With more than 20 years of marketing and communications experience, Heather has provided strategic counsel, to CEOs, Boards of Directors, government and students. In addition to Heather's two personal blogs, she is an active contributor to the salesforce.com blog, the salesforce Marketing Cloud blog and the Business to Community blog, among others. Heather's work has been published in numerous industry and academic journals and she is a frequent public speaker.
Interests Marketing, Communications, Crisis Communications, Economic Development, gardening, dogs, home improvement "stuff" and painting.
Favorite Books Running the Gauntlet, Unmarketing, Groundswell, The Executives Guide to Enterprise Social Media Strategy, socialnomics, Digital Leader, Good to Great, Influencer Marketing