Peter Cohen Managing Partner

My blogs

About me

Introduction I’m Peter Cohen, principal of SaaS Marketing Strategy Advisors, and the author of the "Practical Advice on SaaS Marketing" blog.  Before I started my own firm and this blog, I'd spent many years in marketing positions with Lotus, IBM, and other companies.  If you have marketing responsibilities at your company, I've been in your shoes.  In particular, I’ve learned a lot about what works and what doesn’t when it comes to marketing software-as-a-service (SaaS) solutions.  Whatever issue you're facing, there's a good chance that I've seen it before. I started SaaS Marketing Strategy Advisors and this blog to share that experience with my clients.  I focus on providing practical, actionable advice that has measurable impact.