Mike J Roach
My blogs
| Industry | Marketing |
|---|---|
| Occupation | Principal, FGC Group |
| Location | Bowral, NSW, Australia |
| Introduction | I lead, develop and execute highly effective marketing strategies with vast experience in marketing strategy, new product development, marketing program development, sales and customer training that drive incremental revenue among existing and new customers. I balance challenging work projects with work as a consulting and climbing arborist for homeowners, public utilities, architects and builders. I volunteer my time for emergency services as Training Coordinator and I climb older trees for research and fun. How did you get started in your field? I am a practising technical professional in marketing, organisational training and brand development. I remain a consultant on making training, systems and marketing better for businesses (when I’m not in trees on the weekend). My interests led me to regional and urban planning, but I focussed more on tree-specific work soon after beginning my Masters degree. What have people said about you? "Michael puts a common sense framework around the often frenetic world of digital systems for business as a long-time project manager and communications strategist." |