N&P
My blogs
| Industry | Marketing |
|---|---|
| Location | Mumbai (Bombay), Maharashtra, India |
| Introduction | Nabanita started off as an agency account servicing person, but now works in a client organization, as a full-time consultant at the Taj for their database marketing. Pabitra started as an copywriter, but has done plenty of planning, and some amount of analytics. He is a freelance copywriter. Both of us believe labels are idiotic in direct: You think of everything, do what you're best at. This has led us to teach ourselves a fair amount of software too (FoxPro, SPSS, SQL, and, of course, Excel and Access). We worship Claude Hopkins, revere Bob Stone, and idolize Robert Updegraff (Obvious Adams). |
| Interests | History, Food. |
| Favorite movies | Apur Shanshar, Mahapurush, Patal Ghor, Sonar Kella, Joi Baba Felunath, Brief Encounter, Lage Raho Munnabhai, Sherlock Holmes (tv series), Roman Holiday (NC's favourite)... |
| Favorite music | Saigal, Kanan Devi, Pankaj Mullick, Mohammed Rafi Himeshbahi... |
| Favorite books | Scientific Advertising, Successful Direct Marketing, Desktop Database Marketing, A Technique for Producing Ideas, Commonsense Direct Marketing, Why CRM Fails, The Barnbach Book... |