Joe
| Introduction | Global content President at Viva Creative, responsible for business growth, strategy and leadership, driving exceptional client results across all lines of business including live event, digital, broadcast, mobile and traditional advertising. With a deep immersion in client marcom goals, responsible for evaluating research to develop creative strategies and execution that deliver measurable client and agency metrics. Work directly with C-level client stakeholders and internal agency groups to leverage creative resources, personally energizing and inspiring inter-disciplinary creative teams to develop innovative solutions for clients and create growing business opportunities for the agency. Responsible for recruiting and growing a best-in-class creative team that executes this vision with precision, always with a goal of exceeding client results and expectations. Regularly travel and deal directly with global corporation stakeholders, leading ideation for creative solutions that address business challenges and opportunities. Leadership in this position has created deep and growing relationships with global brands from Thomson Reuters and AMC to GE and TE Connectivity. |
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| Interests | Marketing, advertising, business strategy, communications, pop culture, music, narrative and documentary film, television, long walks on the beach |