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Introduction	SPRACK explores the intersections of design, innovation, culture, and creative business. The business of our world is fascinating. It’s a culture of combination that is impossible to ignore. It’s a culture of creating connections – making networks and exploring the in-betweens. It is a strange, yet somehow oddly familiar set of interactions. Maybe its how our minds have worked all along… And so, SPRACK exists to explore this culture that makes up our set of multi-faceted experiences.

Introduction

SPRACK explores the intersections of design, innovation, culture, and creative business. The business of our world is fascinating. It’s a culture of combination that is impossible to ignore. It’s a culture of creating connections – making networks and exploring the in-betweens. It is a strange, yet somehow oddly familiar set of interactions. Maybe its how our minds have worked all along… And so, SPRACK exists to explore this culture that makes up our set of multi-faceted experiences.