Matt Hately
My blogs
| Gender | Male |
|---|---|
| Industry | Technology |
| Occupation | CEO/Founder |
| Location | Ojai, California, United States |
| Introduction | I help companies uncover customer insights that lead to new product ideas, validate product direction, and position products using techniques like Gamestorming, Innovation Games, and customer inquiry. I also help product and service marketing teams with strategy, messaging, and positioning. Prior to starting my own practice, I ran the Silicon Valley studio of Macadamian, one of Canada's largest software consulting and UX design agencies. I also led corporate marketing at Macadamian, and have over 15 years experience in design, marketing, innovation, and consulting. I currently reside in Ojai, California. |