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E. C. De La Rochette
On Blogger since: June 2007
Profile views: 469

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About me

GenderFemale
IndustryMarketing
OccupationInteractive Marketing & Branding Consultant
LocationLondon, United Kingdom
IntroductionInteractive LUXURY BRANDING AND MARKETING Evangelist. Creatively driven On-Offline strategies using Web 2.0 cross-media platforms. Multilingual & multicultural HNW Business developments. Luxury Affinity Marketing and partnerships initiatives and positioning. Originate and orchestrate luxury Brand voice concepts. High-End Market dynamics understanding. Track record in Luxury Goods sectors (LVMH) Handled €12-18m Pan-European Accounts. NPD - product design and manufacturing, Luxury Retail (EU & USA) markets connoisseur. Luxury campaign developments, manage Advertising Agency, creative teams, copy development, media planning, source 3rd parties technologies and platforms.
Interestsmore like my Passions: - Fostering and implementing innovative (digitally focused) marketing innovations - Sourcing and incubating marketing alliances (Luxury affinity marketing) and partnerships - Co-Branding ideas & strategies aimed at current Luxury ‘sensitive’ consumers issue combo’s!' - Mobile Marketing 2008 - strategies and technologies “reach those GPS’4 and new iPods generations!” - Global and Multinational marketing perspectives and challenges
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