E. C. De La Rochette
My blogs
Blogs I follow
| Gender | Female |
|---|---|
| Industry | Marketing |
| Occupation | Interactive Marketing & Branding Consultant |
| Location | London, United Kingdom |
| Introduction | Interactive LUXURY BRANDING AND MARKETING Evangelist. Creatively driven On-Offline strategies using Web 2.0 cross-media platforms. Multilingual & multicultural HNW Business developments. Luxury Affinity Marketing and partnerships initiatives and positioning. Originate and orchestrate luxury Brand voice concepts. High-End Market dynamics understanding. Track record in Luxury Goods sectors (LVMH) Handled €12-18m Pan-European Accounts. NPD - product design and manufacturing, Luxury Retail (EU & USA) markets connoisseur. Luxury campaign developments, manage Advertising Agency, creative teams, copy development, media planning, source 3rd parties technologies and platforms. |
| Interests | more like my Passions: - Fostering and implementing innovative (digitally focused) marketing innovations - Sourcing and incubating marketing alliances (Luxury affinity marketing) and partnerships - Co-Branding ideas & strategies aimed at current Luxury ‘sensitive’ consumers issue combo’s!' - Mobile Marketing 2008 - strategies and technologies “reach those GPS’4 and new iPods generations!” - Global and Multinational marketing perspectives and challenges |

