My blogs

Blogs I follow

Gender	Male
Industry	Advertising
Occupation	Online Advertising Professional
Location	San Francisco, California, United States
Introduction	As 22 year veteran of online advertising and offline marketing, now deeply immersed in the RTB / Programmatic media landscape. I have a rich background of online shopping feed, search, contextual, social media, and behavioral media experience. My Blog is about sharing thoughts on the industry, and focusing on media best practices. The name of blog is directly from my belief that measuring an online display media campaign by a click rate, is wrong on so many levels. First, it has been proven that there are a certain set of users who are Natural Born Clickers, Second that it does not measure if you reached your intended audience, Third does not qualify the traffic as qualified or unqualified. The measurement of “Click Rate” should go the way of the 468x60 banner, which was officially buried @ SF Big about 10 years ago. You’re better off going to a carnival fortune teller and ask them if your campaign was successful. Please visit my other site at www.skicritics.com
Interests	Skiing, Cycling, Tennis, and Wine!
Favorite movies	Jaws, Boiler Room, Wall Street, Blues Brothers
Favorite music	U2, Cake, Chris Issak
Favorite books	Groundswell by Charlene Li