My blogs

Rowland Heming's blog

About me

Location	BRUSSELS, Belgium
Introduction	WELCOME TO MY BLOG This website is dedicated to underscoring the important role Packaging Design has assumed within the modern retail environment, and to helping marketers and designers improve Package Design and Branding communications through knowledge. Below you will find a series of articles, which we hope will promote a deeper understanding of the potential of the package as a direct line of communication with consumers and therefore as a marketing tool of high value. I have now set up a company called ROWLAND HEMING-PKG to deliver Packaging Knowledge and Training: As well as offering this information ROWLAND HEMING-PKG can also help you in many practical ways: ROWLAND HEMING-PKG is specialised in advising brands in how to effectively manage their Package Design communication through proprietary analysis and in-market investigation tools. ROWLAND HEMING-PKG offers direct training in Package Design Management to Marketing and Design Teams, based on more that 40+years experience within design and management for Branding and Packaging Design for multinational fmcg/cpg brands throughout the world.

Location

BRUSSELS, Belgium

Introduction

WELCOME TO MY BLOG This website is dedicated to underscoring the important role Packaging Design has assumed within the modern retail environment, and to helping marketers and designers improve Package Design and Branding communications through knowledge. Below you will find a series of articles, which we hope will promote a deeper understanding of the potential of the package as a direct line of communication with consumers and therefore as a marketing tool of high value. I have now set up a company called ROWLAND HEMING-PKG to deliver Packaging Knowledge and Training: As well as offering this information ROWLAND HEMING-PKG can also help you in many practical ways: ROWLAND HEMING-PKG is specialised in advising brands in how to effectively manage their Package Design communication through proprietary analysis and in-market investigation tools. ROWLAND HEMING-PKG offers direct training in Package Design Management to Marketing and Design Teams, based on more that 40+years experience within design and management for Branding and Packaging Design for multinational fmcg/cpg brands throughout the world.