Bobbe
My blogs
| Gender | Female |
|---|---|
| Industry | Marketing |
| Occupation | Venue Marketing Specialist |
| Location | Nashville, Tennessee, United States |
| Introduction | Currently, radio is the primary vehicle to market country music. In today’s rapidly evolving and increasingly fragmented media environment, record companies must look for other methods of marketing music. While it is important to maintain radio promotions, it is also important for an artist/ record label to look toward new ways of reaching an audience. After the days of “Achy Breaky Heart” and “Boot Scootin’ Boogie,” country dance halls and nightclubs have largely been ignored. This market is a valuable resource that can no longer be overlooked. Through spin solicitation, music distribution, poster and print material distribution and display, and creative marketing, Club Connection, a division of Marco Promotions, will penetrate the country dance club market. This promotion strategy provides artists the ability to establish a larger audience and create product awareness, as well as, applying added pressure on radio to play the artist’s music. This marketing venture will provide access to an expanded audience of core country listeners with expendable incomes. |