Delete comment from: Captain Capitalism
Our local "morning zoo" type radio show had a large cast, and two of the members, who felt they were being creatively stifled, didn't renew their contracts, left the show, and started their own podcsst.
The podcast turned out to be pretty successful on ITunes, and eventually they were able to sell advertising. This eventually, lead to an offer from their former radio employer to do a once a week show (a cleaned up version of their podcast) back on terrestrial radio.
So that was kind of a unique business model. Radio to podcast to radio again.
Dec 29, 2014, 10:36:01 PM
Posted to What the Beer and Radio Industries Portend to Talk Radio