Delete comment from: Ken Shirriff's blog

ΩJr. said...

You say that the 30 bucks Apple charges for these chargers will be profit, mainly. Perhaps that is the case. Seeing how much thought went into these things, knowing a recall and a redesign happened, reading how the design goes above and beyond safety regulations, I dare assume Apple spent a lot of time on research, prototyping, and testing. That time is an expensive investment and I'd say a large part of the margin goes into returning that investment. At some point, obviously, that ROI will be met and the remaining sales will turn into profit... part of which indubidably will be invested again for the next gadget.

May 19, 2012, 5:52:57 PM

Posted to Apple iPhone charger teardown: quality in a tiny expensive package